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Gold Medal – Property Management, The Times and Sunday Times Lettings Agency of the Year awards 2012.

Judges were looking for great processes, strong compliance and controls and something unique for this award category, and that's exactly what they found in spades at W.A.Ellis. The West London lettings agency has carved a niche for itself as a high-end boutique specialising in block property management. Judges described the agency as a benchmark for the industry, praising its in-depth understanding of landlord clients' needs and high expectations. WA Ellis has worked enormously hard to build long-lasting client relationships, which spans several decades for a large number. This explains its attention to detail when it comes to property management, which the team firmly believes can make or break client relationships.


Comprehensive staff training helps maintain high service levels and a nominated member of staff has responsibility for compliance and ensures that the whole team is up-to-date with changes in legislation. W.A.Ellis is as rigorous with contractors, ensuring that each is carefully vetted before use and that works are inspected regularly. Overall, judges commended WA Ellis for its high service levels, which they believe comes across in every aspect of its property management offering.


Gold Medal – Prestige Lettings, The Times and Sunday Times Lettings Agency of the Year awards 2012.


W.A.Ellis exudes prestige throughout its bespoke property management service. The level of service speaks for itself, with many of the agency's landlord clients having been with the business for almost 30 years. A team restructure resulted in the creation of a centralised administration support team, to enable managers to concentrate on offering even greater levels of personal service to their high-end London clients and tenants. This is a well-deserved silver winner.


Outstanding Contribution – Lucy Morton.  The Times and Sunday Times Lettings Agency of the Year awards 2011.

With a career spanning nearly 30 years, Lucy Morton is a deserving winner of this award and we are thrilled to honour her publicly, not only for her own personal achievements but also for the dedication, loyalty and diligence she has shown to our industry.
Having started as a lettings agent in 1983, Lucy established the lettings department for WA Ellis in 1990 and since then has built the department team into an award winning, market leader.  On record as saying, “[she] wanted to put something back into the industry that has served me so well for many years”, Lucy was elected to the board of NFOPP in 2007 and appointed President of ARLA in 2009 after 17 years as a Regional Council Member and subsequently a National Council Member.

During her year long term as President of ARLA, Lucy focused much of her time encouraging the government to regulate the industry as well as calling for clarity on proposed legislation to ensure transparency and understanding for both landlords and tenants. Under Lucy’s tenure, ARLA also launched their licensing scheme and to date have over 6,000 licensed members, the same number of which also signed up to The Property Ombudsman, results which speak for themselves as to the success of the campaign.

Lucy recognised that in order for the industry to change the perception of itself with the public, agents and agencies had to want to regulate themselves. Having spent much of her time as President travelling the country and meeting with ARLA members, she was able to speak to them directly about her vision for the future of industry standards; a view which she found was shared by many; all of whom were prepared to ‘put their money where their mouth is’ and open themselves up to regulation. This desire amongst the industry itself to strive for higher and consistent standards can only mean great things for lettings agencies, landlords and tenants nationwide. The work put in by Lucy, her colleagues at ARLA and the agencies to achieve this must not be underestimated.

Since completing her tenure as President of ARLA Lucy has not rested on her laurels and now sits on the boards of both the new Register of Property Agents and the Property Standards Board. She is also a Board Director of CLEA (Central London Estate Agents) as the representative for Lettings, a Director of Lonres, a subscription service for agents in London and a Trustee of EAF (Estate Agency Foundation), the industry charity which is dedicated to combating the causes of homelessness.

It is testimony to Lucy’s ongoing dedication to the industry she has served admirably over the past 28 years that despite the time she spends lobbying and sitting on various regulatory boards she remains as passionate about the grass roots of lettings as she ever was - her recent promotion to senior partner of WA Ellis reinforces this. Lucy Morton embodies everything which is excellent about our industry and her passion and vision is aspirational.


Gold Medal  - Best Single Lettings Agency, The Times and Sunday Times Lettings Agency of the Year awards 2011.

This agency really stands out as a business which is setting an example to the industry as a “how to” in lettings. Competing in one of the most exclusive and discerning lettings markets in the world, it shows a level of expertise which is breath taking and punches above its weight at every level.

The team is extremely experienced and from the directors down, everyone is hands-on throughout the entire lettings process. Two way communication and dialogue between the team and clients is actively encouraged and tenants and landlords can rest assured they receive advice and information of the highest standards; this approach is proven via the outstanding renewal and referral rates. W.A. Ellis is an agency which offers big office services with a bespoke personal touch and the judges felt that customers are in the best possible hands with them.


Gold Medal  - Best Single Office London Lettings Agency, The Times and Sunday Times Lettings Agency of the Year awards 2011.

W.A. Ellis offers an extremely high standard of service to a very discerning client base. Every valuation appointment is attended by at least one partner, if not two which can only mean clients are receiving the very best advice from extremely experienced professionals. High levels of communication and personal service throughout the whole lettings process ensures great client retention rates. They simply don’t lose clients. W.A. Ellis is the largest lettings team under one roof in London and the personal service combined with the vast experience of partners and staff attracts lots of referrals. Employee retention is high, due in no small part to the excellent training programme. Their success is down to honesty, integrity and knowledge. Delivery of a personal service and superior advice to clients shines through and results in it being instructed on some of the most expensive rental stock in the UK.


Gold Medal - Luxury Lettings The Times and Sunday Times Lettings Agency of the Year awards 2011

Congratulations must go to W.A. Ellis for winning the gold in this category for the second year running. Its luxury lettings offering remains simply outstanding and the judges were impressed with the efforts made by the entire team to go even further in their customer service standards. The luxury lettings department is a niche division in the agency and the small team are all directly involved in every aspect of the daily running of this service. The expertise of the staff is impressive at this level and strong emphasis is placed on professional qualifications, communication and partner level involvement – with these caveats in mind, two partners inspect each property every time. Operating in the high end market which is London based luxury lettings, there is a vital understanding of overseas links and specialist services are offered to both overseas landlords and those tenants looking to immigrate as well as those who are home grown. Very, very impressive indeed. 


Silver Medal  - Best Property Management, The Times and Sunday Times Lettings Agency of the Year awards 2011.

W.A. Ellis sets the bar high with its property management offering and the team were very clear about what they do, why they do it and how results are achieved. This honesty and integrity is a trait which runs like a thread through the W.A. Ellis proposition. There is extremely low staff turnover which allows rapport to be nurtured and provides continuity for all. Property managers are involved in pitches made to landlords and developers which ensures that the service and standards provided is apparent from day one and relationships are therefore established very early on. The systems and processes are excellent - clear, concise and very well established however the team is always looking for ways to improve – impressive when one considers how high the standards already are. ‘Quietly outstanding’ is obviously a mantra this organisation stands by.


SILVER - Best Customer Service.

This agency continues to impress for a second year. As the largest letting agency in London with the entire team under one roof, the staff retention levels are aspirational to say the least – the partners have 88 years combined industry experience, 69 of which have been spent at W.A. Ellis and it is clear this loyalty and dedication filters down through the entire team and through them to the customers. Customer service at W.A. Ellis is very personal; they offer advice on interior design to help maximise appeal and rental yields and offer excellent meet and greet and mediation sessions between the newer landlords and tenants to strengthen relationships. The huge focus on training is crucial to the business ethos and there has not been a single complaint over the past 12 months. Working on the understanding that the future of the business centres around current customers and their continued loyalty, the team work hard to maintain the outstanding reputation of this small agency.




174 Brompton Road, Knightsbridge, London SW3 1HP   |   partner@waellis.co.uk    |   020 7306 1600

© W.A.Ellis Estate Agents, London 2012. All rights reserved. Website by Emotio Design Group
Reg in Eng & Wales No: OC321844 | VAT No: 239160858

174 Brompton Road, Knightsbridge, London SW3 1HP   |   partner@waellis.co.uk    |   020 7306 1600

© W.A.Ellis Estate Agents, London 2012. All rights reserved. Website by Emotio Design Group
Reg in Eng & Wales No: OC321844 | VAT No: 239160858

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